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ResearchCampaign Management
Driving Behavior Change Through Evidence-Based Campaigns
Six African countries
Multi-channel campaign reached 2 million people across six countries.
About This Project
CIDE designed a campaign strategy grounded in formative research and audience segmentation. We synchronized radio, digital, and community channels to maintain message consistency and measurable conversion pathways.
Key Outcomes
01
2M people reached through coordinated channels
02
Audience sentiment improved in post-campaign surveys
03
Partner teams trained on campaign performance tracking
Countries
KenyaTanzaniaUgandaRwandaEthiopiaSomalia
Thematic Areas
ResearchCampaign Management
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